I understand the challenges of creating a quality website. While working for one of the world’s largest non-profits I built a website that became the marketing hub of a development platform that trained over 1,500 of our team members across three continents. We needed a website that was professional and clear.

Most people will check your website before deciding to work with you…and most will instantly judge your credibility by the quality of your website.

What will happen if the Avengers can’t race through time, retrieve the Infinity Stones, and reverse the inevitable Thanos’ world-altering snap?

The tension this question brought audiences led Marvel's, The Avengers: End Game to gross nearly $2.8B worldwide.

We all know the phrase: “The grass isn’t always greener on the other side.”

It's usually uttered to throw shade on the “other side”. 

However, there’s a keyword in the phrase that relates to our business: "Always."

It isn’t always greener. Why is this important?

Because sometimes it IS. 

Any parents in the room who repeatedly have to tell their child to put on their shoes because we are going to the grocery store?

No? Maybe it's just me...

Why is this? Well, of course, it's because they are living their best life until we so rudely interrupted.

But it’s also because of a life principle: People must be called to action if they are going to take action, especially when taking action requires an investment to overcome a problem.

Recently released from prison after serving a sentence for burglary, Scott has already lost his marriage and is about to lose his relationship with his beloved daughter, Cassie. He will do anything, absolutely anything, to be with Cassie and prove to her that he is the hero she believes him to be.

We love heroes who need guides because this is the common human experience. We can relate to that hero. We all need the help of a guide who is empathetic to our struggles and who has the experience and credentials to help us overcome them.

Have you identified your audience’s problem? If you haven’t, then it’s likely they don’t know you can help them.

Someday at our funerals, people who love us are going to stand up and, if we lived life well, tell everyone how and why our lives were meaningful to them. 

Our lives are always valuable, but they only become meaningful when we give our lives away in the service of others.

In the Spring of 2008, I graduated from the University of Kentucky's Gatton College of Business and Economics with a Bachelor's Degree in Business Marketing and Management. With my crisp degree in hand, I knew I wasn't heading into a career in marketing.

Unfortunately far too often professional service providers, especially coaches and consultants, have websites that don't accurately represent the quality of their services. And it costs everyone involved.

You see Cleveland sports was on its own Hero’s Journey and was facing devastating problem and opposition. Once atop the NFL and Major League Baseball in the late 1940s and early 1950s, Cleveland hadn’t secured a professional sports championship in over 50 years. They needed a Guide.